Leisure Guide advertising

The City of Winnipeg Leisure Guide is the #1 resource for year-round recreation and leisure planning. Advertising in the Leisure Guide ensures your message is seen by hundreds of thousands of Winnipeggers who access the Guide to plan their activities throughout the year.

Each issue is available online and 15,000 printed copies of each issue are available for pickup at City facilites.

Distribution

Digital

• Online version available
• Shared through all City social media channels to drive visitor views
• Digital reach (2023):
  • Average per issue
    • Unique issue visits – 115,000
    • Unique page views – 700,000
    • Impressions per ad – 27,000

Rates & dimensions

Full page ads

Image

Ad size	Rate (regular placement)	Rate (guaranteed placement)
Inside Front Cover * 8.25" x 10.5"	n/a	$4,500
Inside Back Cover * 8.25" x 10.5"	n/a	$4,500
Outside Back Cover * 8.25" x 10.5"	n/a	$5,400
2 Pages–spread * 16.25" x 10.5"	$5,850	$6,728
Full Page* 8.25" x 10.5"	$2,950	$3,393

* includes 0.125" bleed

1/2 page ads

Image

Ad size	Rate (regular placement)	Rate (guaranteed placement)
1⁄2 Page * 7.25" x 4.5"	$1,520	$1,748

* includes 0.125" bleed

Banner ads

Image

Ad size	Rate (regular placement)	Rate (guaranteed placement)
1⁄3 Page–banner 7.25" x 3"	$990	$1,139
1⁄4 Page–banner 7.25" x 2.25"	$764	$879
1⁄6 Page–banner 7.25" x 1.45"	$500	$575

Other ad sizes

Image

Ad size	Rate (regular placement)	Rate (guaranteed placement)
1⁄4 Page 3.5" x 4.5"	$764	$879
1⁄8 Page 3.5" x 2.25"	$385	$443

Payment

• All dollar values are net before tax.
• 30 days net.
• Overdue amounts subject to interest of 1.5% per month (18% per annum).

Guaranteed ad placement

Premium guaranteed ad placement in a section of your choice providing maximum exposure and visibility of your message to your target audience.

• Placements are reserved on a first-come, first-served basis and are subject to availability.
• Sections that are available for guaranteed placement:
  • Active Living–Dance
  • Active Living–Fitness
  • Active Living–Sport
  • Adult Leisure
  • Children
  • Older Active Adults
  • Persons with a Disability
  • Preschool
  • Services de loisirs en français
  • Summer Camps
  • Youth

Submission requirements

Page dimensions

• Trim size (actual page size): 8" x 10.25"
• Bleed size (.125" bleed): 8.25" x 10.5"
• Live area: 7.25" x 9.25"
  • All live matter (logos, text, important graphics) must be at least .375" (3⁄8 inch) from trim on all sides.

Camera-ready ads

Preferred format

• Adobe PDF (print-ready, high resolution)
• Name file to indicate advertiser in ad, season and year ad is being published (e.g. acme_dance_studio_S24.pdf)

Colour

• All colour used to build ad must be CMYK only, no RGB or spot colours.

Images

• Photos used in ad must be a minimum 300 dpi at the finished size.
• Line scans should be minimum 600 dpi.

Fonts

• Vector fonts only; we cannot be responsible for the printed appearance of raster fonts.
• Use only legitimate (system or purchased) fonts and do not stylize to a font type (bold or italic) not loaded on your system (check your system fonts folder if the font you want does not show up in the fonts pull-down menu of your application).

File transmission

Ad submissions accepted via email or, for larger files, use a file transfer site such as Dropbox. If you require assistance sending larger files, please contact us and we can help you.

Contact

For all Leisure Guide advertising opportunities, please contact:

Telmo Reis
Advertising Sales Liaison
Phone: 204-803-3898
Email: cms-advertising@winnipeg.ca