Winnipeg, MB – Starting today, visitors to the City of Winnipeg’s website will notice a new look and improved features on the homepage and 311 self-service website. The City has redesigned both of these pages to improve the customer experience and put the focus on the information and services residents need most.
“The launch of the redesigned homepage and 311 self-service website will help modernize the City’s online interactions with residents and businesses. I’m pleased that it is now optimized for viewing on a phone or tablet,” said Mayor Brian Bowman. “Analytics were used to identify the most used parts of the City website so they can be promoted on the homepage. Work will continue so that other City webpages will be migrated into the new format.”
The new 311 self-service website includes 14 self-service request forms in one convenient location, available in French and English. Residents can also now submit and track 311 service requests directly from the homepage.
Both the new homepage and 311 self-service website have been designed to be mobile friendly and accessible, ensuring that residents will have the same experience using a mobile phone, tablet, or home computer. The new 311 self-service website replaces the 311 mobile app, which is no longer available as of today.
“We know that our website is the first place many residents and visitors go for information on their municipal government, so it’s important that it offers a positive experience,” said Felicia Wiltshire, Director of Customer Service & Communications. “We looked closely at how visitors interact with both the homepage and 311 self-service website to create a new, streamlined design that’s more widely accessible with the most in demand information up front.”
The homepage redesign has been a data-driven process which analyzed where different audiences were going on the website and why people were calling 311, and that data was used to put the most sought-after information front and centre. In 2019, there were 19.7 million visits to City of Winnipeg webpages, with over 687,000 of those visits going to the winnipeg.ca homepage, and over 697,000 visits to the Winnipeg Transit home page. The top call driver for 311 continues to be requests for information on bus schedules.
Residents can also continue to contact 311 through phone, email, and social media for information and service requests.