Streetscape renewal will improve pedestrian safety and establish visual identity in Cultural District

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WINNIPEG, MB - July 5, 2012 - Today, Winnipeg Mayor Sam Katz announced $2.5 million for a Cultural District Streetscaping program which will improve pedestrian safety and establish a new visual identity in the Cultural District.

Streets in the Cultural District include Market Avenue, Lily Avenue, James Avenue and Rorie Street.

“Winnipeggers know the amazing quality and diversity of cultural organizations in our City,” said Mayor Sam Katz. “The streetscaping project will celebrate cultural partners in the area, bringing a unified visual identity, through lighting and sculptural elements, to this special district.”

The program includes a substantial streetscape renewal that will widen the sidewalks on Market Avenue, improve pedestrian safety, and establish a unified identity through pedestrian lighting and street furniture. In addition, a new series of 3D sculptural light installations on Market Avenue will create immediate recognition of the significance of the District.

“Winnipeg’s cultural community deserves recognition and credit,” said Justin Swandel, Chair of the Standing Policy Committee on Downtown Development, Heritage and Riverbank Management. “The Cultural District will bring energy and buzz to an area that is home to some of Canada’s most talented artists.”

"This streetscaping is the first phase of a comprehensive community development strategy for the Cultural District that will see increased mixed-use, residential and commercial development over the next few years," said Ross McGowan, President and CEO, CentreVenture Development Corporation.

The Public Service is working collaboratively with CentreVenture Development Corporation to establish identities that celebrate the value and distinctiveness of the Cultural District with an emphasis on pedestrian safety, accessibility and movement. This investment recognizes the renewed commitment to develop the downtown into a vibrant area filled with entertainment venues, newly converted residential buildings and culturally significant theatres in the Cultural District.

The Public Service is recommending a new capital program budget of $2.5 million be established for the first phase of the Cultural District Streetscaping project, through funding provided from the net sale proceeds of the Winnipeg Square Parkade and the sale of lands east of Main and south of Wesley.

Phase One of the Cultural District Streetscaping project supports the advancement of strategic public investments which reinforce the continued commitment made to the redevelopment of the East Exchange.

Council approval is required before the Public Service can implement their recommendations. The Standing Policy Committee on Downtown Development, Heritage and Riverbank Management will consider the report at its meeting on July 9, 2012.

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