Subscription forms allow users to sign up to receive opt-in communication via email or SMS.
- Use copy to clearly communicate the value of subscribing prior to presenting the subscription field.
- Wherever possible, limit the number of fields to email only.
- If applicable, allow users to select the type of content they’d like to receive.
- Provide information on how to unsubscribe with each subscription form. This could include a link to more information and/or an unsubscribe form.
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