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Community Services
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Digital Display Network Media Kit

The City of Winnipeg operates a growing digital display network featuring 35 high-definition screens installed in 28 high-attendance community facilities. Hundreds of thousands of Winnipeggers attend our facilities every year for library programs and services, leisure/active living programming, participating in competitive sport, fitness services, and as spectators.

Digital Display mounted to the wall.

Facility Attendance – 2017

With over 4.8M visits to our facilities in 2017, our network provides a cost effective opportunity to quickly reach your target audience and maximize the impact of your message.


Aquatics Programs

person diving into pool

300,000+

Registered program visits

Membership Scans and Admissions

membership card

920,000+

Day use of weight rooms, leisure centres and indoor pools


Libraries

person holding book

3 million+

Registered program visits and walk-in patrons


Arenas

person skating

600,000+

Registered program visits, major ice group users and spectators

Rates

Rates are per week. Minimum buy: 4 weeks

Ad Length Campaign Length Group 1 Group 2 Group 3
7 seconds less than 1 year $60 $51 $30
1 – 2 years $57 $49 $29
over 2 years $54 $46 $27
15 seconds less than 13 weeks $105 $90 $53
13 to 25 weeks $100 $85 $50
26 to 51 weeks $97 $83 $49
1 – 2 years $93 $79 $47
over 2 years $90 $76 $45
30 seconds less than 13 weeks $165 $141 $83
13 to 25 weeks $154 $131 $77
26 to 51 weeks $149 $127 $75
1 – 2 years $141 $120 $71
over 2 years $132 $113 $66

Additional Rate Information

  • Price per week
  • Minimum buy: 4 weeks
  • All rates are net before tax
  • Ad Changes–$60

Facility Information

Facility Groups

Group 1 – Whole Network

  • Facilities: 28
  • Screens: 35
  • Daily ad exposures: approximately 6,650

Group 2 – Leisure Centres, Pools, Arenas

  • Facilities: 13
  • Screens: 17
  • Daily ad exposures: approximately 4,250

Group 3 – Libraries

  • Facilities: 15
  • Screens: 18
  • Daily ad exposures: approximately 2,400

Ad exposure = total number of times an individual ad is shown

Facility Information

Group 1 – Whole Network

Includes all screens in our network.

Group 2 – Leisure Centres, Pools, Arenas

Facility Screen Locations Indoor/Outdoor Ice Rink Recreation Amenities * Indoor Pool Library
Bonivital Pool
1215 Archibald Street
Lobby no no yes no
Cindy Klassen Recreation Complex
999 Sargent Avenue
  1. Reception desk–lobby
  2. Lobby/lounge–common area
  3. Lounge–concession/cafeteria
outdoor
(speed skating oval)
yes yes yes
Elmwood Kildonans Pool
909 Concordia Avenue
Lobby/lounge no yes yes no
Fort Rouge Leisure Centre
625 Osborne Street
Reception desk–lobby indoor
(Sam Southern Arena)
yes no yes
Kinsmen Sherbrook Pool
381 Sherbrook Street
Lobby/lounge no yes yes no
Margaret Grant Pool
685 Dalhousie Drive
Lobby/lounge no no yes no
Pan Am Pool
25 Poseidon Bay
  1. Reception desk–lobby
  2. Lounge–concession area
no yes yes no
Sam Southern Arena
625 Osborne Street
Arena entrance–lobby/concession area indoor
(400 seats)
no no no
Sergeant Tommy Prince Place
90 Sinclair Street
  1. Reception desk
  2. Lobby/lounge
no yes yes no
Seven Oaks Pool
444 Adsum Drive
Lounge no no yes
(with indoor spray pad)
no
St. James Assiniboia Centennial
644 Parkdale Avenue
Reception desk–lobby no yes yes no
St. James Civic Centre
2055 Ness Avenue
Main entrance–lobby/lounge indoor
(900 seats)
yes yes no
Transcona Kinsmen Centennial Pool
1101 Wabasha Street
Lobby no no yes
(with outdoor aquatic park)
no

* Recreation amenities vary by location but can include weight rooms, indoor tracks, gyms and multi-use rooms.

Group 3 – Libraries

Facility Screen Locations
Charleswood Library
6–4910 Roblin Boulevard
Reception desk–lobby
Fort Garry Library
1360 Pembina Highway
Reception desk–lobby
Harvey Smith Library
999 Sargent Avenue
Reception desk–lobby
Henderson Library
1–1050 Henderson Highway
Reception desk–lobby
Louis Riel Library
1168 Dakota Street
Reception desk–lobby
Millennium Library
251 Donald Street
    1. First Floor – East
    2. First Floor – South
    3. Second Floor
    4. Third Floor
Munroe Library
489 London Street
Reception desk–lobby
Osborne Library
625 Osborne Street
Reception desk–lobby
Pembina Trail Library
2724 Pembina Highway
Lobby–common area
Sir William Stephenson Library
765 Keewatin Street
Reception desk–lobby
St. Boniface Library
100-131 Provencher Boulevard
Reception desk–lobby
St. John’s Library
500 Salter Street
Reception desk–lobby
St. Vital Library
6 Fermor Avenue
Lobby–common area
Transcona Library
1 Transcona Boulevard
Lobby–common area
Windsor Park Library
1195 Archibald Street
Lobby–common area

Network Specifications

Displays

  • 1080p 55" & 65" LCD screens

Ad Rotation

  • Ads play in a randomized loop during facility hours of operation

Locations

  • High visibility areas including lobbies, lounges, entrances and hallways with minimal or no surrounding advertisements

Submission Requirements

Static image ads

  • Formats supported:
    • JPG
    • PNG
  • Resolution:
    • 1920px W x 1080px H

Video ads (no audio)

  • Formats supported:
    • Preferred: MP4 h.264
    • Also accepted:
      • WMV 9
      • AVI Compressed MP4
      • QuickTime h.264 encoded
  • Video bitrate: 10 Mbps
  • Frame rate: 30 FPS

Deadlines

Final approved screen-ready ad to be submitted no later than 10 business days prior to the start of your campaign.

Contact

Telmo Reis
Advertising Sales Liaison
Phone: 204-803-3898
Email: cms-advertising@winnipeg.ca

Last update: July 31, 2019