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News Releases

News Releases
August 11, 2010

Zellers and Mayor Katz announce $300,000 to support Winnipeg community needs through the Zellers Community Project

Released: 11:41 a.m.


Zellers and Mayor Sam Katz announced today the donation of $300,000 over three years as part of Zellers' new community investment initiative, The Zellers Community Project.
(for more details, please read the full media release below)

Winnipeg, August 11, 2010 - Zellers and Mayor Sam Katz announced today the donation of $300,000 over three years as part of Zellers’ new community investment initiative, The Zellers Community Project. This donation will directly benefit members of Winnipeg’s West end community to support basic needs in the community.

In partnership with Sponsor Winnipeg, The Zellers Community Project will focus on three areas:

  1. Creating over 1,700 new programming hours at the Magnus Eliason Recreation Centre to enhance the quality of life of children and their families located in Winnipeg’s West end.
  2. Promoting pride, awareness and education through a series of field trips to historic sites in Winnipeg for children who use the Magnus Eliason Recreation Centre.
  3. Providing community shuttle vans for free transportation for Winnipeg families in need to get to important appointments and assist them with essential transportation requirements.

“Zellers is proud to play a role in providing vital community programming in Winnipeg,” said Mark Foote, President & CEO of Zellers. “The Zellers Community Project has the potential to reach over 1,300 youth, and hundreds of families in need. Our aim is to foster valuable life skills in areas such as nutrition, self esteem, education, cultural programming and mentorship, which are essential to the quality of life of the community.”

“This sponsorship initiative will provide tremendous opportunity for youth living in the core of our City through a diverse range of programming,” said Mayor Sam Katz. “By increasing recreational programming in the heart of our city, we are assisting our city’s youth in finding a positive future, building pride in their community, and developing positive attributes that will ultimately benefit our entire City. I want to thank Zellers for seizing this sponsorship opportunity and for investing in our community.”

Zellers and Sponsor Winnipeg have chosen to work with the Magnus Eliason Recreation Centre due to its location in Winnipeg’s West end community and its mandate is to assist children and youth. The centre provides programming such as arts and crafts, dance, sports, computer time and field trips to various activities. The centre also provides a nutrition program, which provides a daily meal to children.

Zellers and Sponsor Winnipeg plan to broaden The Zellers Community Project’s reach within the community to include the support of more recreation centres and more vehicles to meet the community’s transportation needs. The company will be initiating in store fundraising campaigns to generate additional community support.

Zellers announced the community initiative as part of the company’s $20 million renovation and refurbishment of six Zellers stores in the Winnipeg area and the development of a new Zellers store in the historic Bay building downtown. Winnipeg is the first market in Canada to test the new concept stores. The grand re-opening in Winnipeg will be August 20th, 2010.

About Hudson’s Bay Company

Hudson’s Bay Company is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and over 60,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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Last update: 11.08.2010

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