New Medium: New Message - Mayor Unveils High-Tech Promotion of Winnipeg's New Downtown|
WINNIPEG - January 24, 2002 - At his 4th annual State of City Address hosted by the Winnipeg Chamber of Commerce today, Mayor Glen Murray unveiled an exciting five minute presentation that;
"Winnipeg's downtown is undergoing an incredible renaissance," said the Mayor. "Now everyone involved in actively promoting the City — business people, politicians, real estate professionals, tourism and convention planners — have a tangible way to share that at home, across the country and around the world."
Created by the dynamic Winnipeg production team at Frantic Films, the presentation builds on artists' renderings, architectural blueprints and photo's. The end product is an animated, computer-generated visualization which seamlessly ties together the many projects currently underway and planned for the downtown.
Waterfront Drive is under construction and poised to rejuvenate life in the East Exchange. Red River College's Princess Street campus will bring thousands of students and new life to the West Exchange. Along Portage Avenue, A&B Sound, Mountain Equipment Co-op, a new nightclub and of course, the True North Entertainment Complex are creating a dynamic retail and entertainment cluster. Main Street is getting a facelift and the Ashdown Hardware store (formerly Big 4 Sales) is attracting performing artists and new business to the area. The Empire Club, Mezzo's, and Kairo are a troika of hip, beautifully renovated new nightspots. There is a new hotel, Hampton Suites, set to open; the Winnipeg Convention Center has plans for redevelopment and Centennial Library will be significantly expanded.
This is just a taste of the transformation captured in DVD format.
"The Winnipeg Chamber of Commerce is incredibly excited to have access to this new marketing tool," said Chamber President, Dave Angus. "The Chamber has an active and committed City Image team dedicated to promoting an updated Winnipeg. I applaud the Mayor for developing such an innovative presentation. I know it will be a useful tool for the business community to promote our city".
The head of Winnipeg's downtown development agency echoes those comments.
"CentreVenture is constantly meeting with potential investors who want to know more about Winnipeg's downtown, and where it is going," said CentreVenture's CEO, Annitta L. Stenning. "This allows us to breathe life into our many projects and provide an interesting, quick overview. I intend to distribute this DVD to everyone I meet."
The DVD is an ideal marketing tool for Tourism Winnipeg, Economic Development Winnipeg, CentreVenture, Chamber members, the Downtown and Exchange District BIZ, to name just a few.
The City is now accepting orders for the DVD, which will be ready for delivery within two weeks. Sale price is $10 each with a discount ($8 ea.) for bulk orders of more than 100 units. The DVD will also be on sale in the City Hall kiosk, Council Building. Money recouped will be used to offset production. Call 311 to order.
Last update: 01.02.2004
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