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City of Winnipeg
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Sponsor Winnipeg

Principles of Sponsor Winnipeg

The City of Winnipeg's Sponsorship Program is guided by the principles of Transparency, Integrity, Business Case, and Effectiveness. These principles are designed to ensure that Sponsorships are developed for the purpose for which they are intended - to maintain and enhance the delivery of public services to the citizens of Winnipeg. The principles are defined as follows:

  • Transparency - In an effort to ensure that the process is open, fair and competitive, the City of Winnipeg will invite potential sponsors through a Request for Sponsorship (RFS) process. This process entails includes the posting of applicable City assets on the City’s sponsorship program web site, a communications campaign to inform the public about the City’s sponsorship program that invites participation and through direct marketing by City’s marketing agents
  • Integrity - The policy is designed to develop sponsorships that are consistent with Plan Winnipeg's vision "To be a vibrant and healthy city which places its highest priority on quality of life for all its citizens."
  • Business Case - To ensure that the financial benefits to the City are in direct proportion to the marketing opportunity afforded to the sponsor, all sponsorships must demonstrate a mutually beneficial business case for both the City and the sponsoring partner.
  • Effectiveness - Sponsorship opportunities must be shown to be in accord with the public interest and to have measurable outcomes to promote the transparency and integrity of the process.

RESTRICTIONS The City reserves the right to restrict sponsorships to certain services and to exclude products and industries which are inconsistent with the principles outlined in this policy.

In general, the following will not be considered for the City of Winnipeg Sponsorship Policy:

  1. Companies that promote the use of tobacco and weapons or the sale of alcohol to underage youth.
  2. Sponsorship or marketing concepts that stereotype or otherwise denigrate individuals or groups.
  3. Sponsorship or marketing concepts that unnecessarily promote the commercialization of public space.
  4. Parties involved in a lawsuit, or otherwise debarred from doing business.

All naming rights of City owned facilities will be subject to final approval by Council.

Last update: September 19, 2014