Leisure Guide
Web Statistics

In addition to your ad delivered in 175,000 copies of the Leisure Guide, it is also online in the PDF version at Winnipeg.ca/cms/leisure. This provides additional exposure to visitors who are influenced by your advertising message. The following is a collection of statistics related to web browsing activities.

The City of Winnipeg homepage Winnipeg.ca attracts over 3 million visitors a year! From 2004 to 2005 the number of visits increased from 3,376,514 to 3,663,324 respectively corresponding to an approximate 9% increase. Based on the first six months of 2006, the number of visits has increased dramatically from 2005 by a comparative figure of over 40%

Summary of Statistics for Winnipeg.ca January 04 - June 06
Year	Visits	Average per day	Average length
2004	3,376,514	9,226	11 min
2005	3,663,325	10,036	12 min
2006	2,569,913	14,198	N/A

The number of online visits to the City of Winnipeg’s leisure Guide has increased considerably from 58,227 in 2004 to 89,172 in 2005, an increase of 53%. In the first six months of 2006, this trend continued with an increase of nearly 40% over 2005.

During the week that the Winter 2006 Leisure Guide was released, 3,190 visitors accessed the guide online. This corresponds to an average of 455 visitors per day. Furthermore, statistics show that the average visit length was approximately 10 minutes.