Leisure Guide Advertising
Demographic Targeting

Web-based survey results demonstrate the following profile:

Prime market target for all ages:

. Under 14 (15%)
. 15-24 (18%)
. 25-34 (20%)
. 35-44 (17%)
. 45-54 (24%)
. 55+ (6%)

Gender segmentation:

Female (57%)
. Male (43%)

Extended advertising exposure:

. 63% of those who received the Leisure Guide keep it for longer than one month
. 39% of those who received the Leisure Guide keep it for longer than two months
. 20% of those who received the Leisure Guide keep it for longer than three months

Key Income distribution:

. Under $10,000 (3%)
. $10,000-$19,999 (3%)
. $20,000-$29,999 (5%)
. $30,000-$39,999 (14%)
. $40,000-$49,999 (14%)
. $50,000-$59,999 (13%)
. $60,000-$69,000 (11%)
. $70,000-$79,999 (8%)
. $80,000-$89,999 (7%)
. $90,000-$99,000 (4%)
. $100,000+ (17%)

Education: